There’s a chance you had never heard of Ring cameras before Amazon bought the company for as much as $1.8 billion last year. It’s possible that Ring still wasn’t on your radar earlier this year, when reports emerged that the home security giant had partnered with scores of police departments, funneling videos and user data…
Executive brands are evolving through the power of expertise, authority and trust. Image credit: Klaus Vedfelt | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance November 29, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re probably sick of hearing about influencers these days and how all it…
Twitter is ditching political ads. Angela Lang/CNET Twitter will stop selling ads concerning candidates for office, elections or political issues such as climate change and immigration, the company’s CEO said Wednesday, staking out a position that sets the social network apart from industry giant Facebook. In a series of 11 tweets, Twitter CEO Jack Dorsey…
The ban on political ads announced by Twitter two weeks ago has come into effect, and the rules are surprisingly simple — perhaps too simple. No political content as they define it may be promoted; candidates, parties, governments or officials, PACs and certain political nonprofit groups are banned from promoting content altogether. The idea intended…
NorCal, a vertically integrated cannabis company focused on the California market, announced the release of a new corporate brand campaign Oct.16 that spans print, digital and outdoor media. The campaign has multiple angles, jumping from educational content to hard branding, and aims to position NorCal as a leader in the California market to both consumers and potential…
B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy…
Instagram is going to start removing likes for users worldwide.The company has already trialled hidden likes in seven countries: Australia, Canada, Brazil, Ireland, Italy, Japan, and New Zealand.Marie Mostad, the cofounder of influencer-brand matching company inzpire.me, told Insider this is a good move from a mental health point of view.She said it would bring Instagram…
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PayPal has struck gold. In a mostly cash move announced last week, the company will spend about $4 billion to buy Honey Science Corporation, the deal-finding browser extension and app, which currently has 17 million monthly users and more than 30,000 merchant websites. Analytically speaking, it’s a magical move. In fact, it’s probably one of…
Organizations are always looking for new ways to work more efficiently, but too often the problem is that, in a digital-first environment, they have to get in line to ask their in-house IT experts (or even more expensively, external consultants) to build those solutions for them. To underscore the demand for a better approach, today…
Let’s just be up front here: yes, these pictures seem to show a cow wearing a virtual reality headset, and no, we don’t really know what’s going on here. You may have seen these images floating around social media followed by a trail of comments like “this is the dystopian future we were warned about”…
A few creative ways to keep an eye on the competition’s content marketing strategy. Image credit: Robert Daly | Getty Images November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out…
New York-based Frame.io, a video review and collaboration platform now used by over a million customers, has raised $50 million in Series C funding to further expand its investment in cloud-based video workflows. The round was led by Insight Partners, and included participation from existing investors Accel, FirstMark, SignalFire, and Shasta Ventures. Itai Tsiddon, co-founder…
Sales 101 says that more transactions lead to more revenue, and more revenue comes from more clients. But how do you get more clients? Enter: The Sales Funnel. A strong sales funnel is an essential component for any enterprise that wants to build relationships and drive more leads. With a strong funnel, you can transform…
Instagram Will Begin Hiding Total Like Counts for US Users from Next Week Instagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media Today Female marketer leadership at…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement Instagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer Ad buyers hopeful Twitter Topics will…
For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for freeThe [expletive] who helped promote the Fyre Festival For those of us in e-commerce, influencers have just as dubious a reputation, either as gatekeepers to a coveted audience or liars…
Washington, DC (CNN Business)In announcing new limits on political advertising Wednesday, Google took aim at an issue that a growing cross-section of business leaders, government officials and researchers say is a threat to democracy. The problem they’ve id…
