Facebook Gets Rid of ‘Pseudoscience’ Ad-Targeting Category

Facebook Gets Rid of ‘Pseudoscience’ Ad-Targeting Category (reuters.com) Posted by BeauHD on Thursday April 23, 2020 @09:25PM from the better-late-than-never dept. Facebook has removed “pseudoscience” as an option for advertisers that want to target audiences, a category available until this week even as the world’s largest social media network vowed to curb misinformation about the…

With humans vulnerable: How about a digital helper?

Image copyright Cloudminds Image caption The XR-1 at a hospital in China Since February, California-based manufacturer CloudMinds has shipped more than 100 robots to China.Many of those have gone to hospitals, where the XR-1 provides information to patients and helps guide visitors to the right department. The artificial intelligence (AI) incorporated into the machines means…

Chipotle’s chief marketing officer reveals how the company’s shift to digital has helped it weather the coronavirus crisis

While the restaurant industry is getting pummeled by the coronavirus, Chipotle’s recent digital investments have helped it weather the crisis.Its digital sales are up thanks to its focus on delivery, online orders, revamped app and a new loyalty program, chief marketing officer Chris Brandt said.Click here for more BI Prime stories. The restaurant industry is…

Shopify announces a new merchant debit card and support for payment installment plans

Shopify is announcing several new products and features today at Reunite, a virtual conference for the one million merchants using the company’s e-commerce platform. The additions include Shopify Balance, which Chief Product Officer Craig Miller described as an attempt to rethink the bank account in a way that’s better suited to a business’ needs. “The…

Facebook and Google’s stabilizing ad revenue isn’t a sign of recovery for the broader ad ecosystem

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.Stay up-to-date with our latest coverage on the impacts of coronavirus on technology, marketing, and the digital economy here.After precipitous declines in March, Facebook reported that…

How Sales Data Can Help Non-Sales Teams

HBR Staff/David Rumsey Map Collection It is no secret that technology has upended B2B sales — and in our current environment, in particular, the use of technology and data is more critical than ever. Generic outreach does not cut it anymore; on average, buyers answer just one in 18 sales calls and open one in four emails. In…

Daily Crunch: Facebook unveils its Shops e-commerce platform

Facebook and Instagram are making a bigger push into e-commerce, MasterClass raises $100 million and Microsoft launches a new project management tool called Lists. Here’s your Daily Crunch for May 20, 2020. 1. Facebook and Instagram roll out Shops, turning business profiles into storefronts Both Facebook and Instagram already supported a degree of e-commerce —…

Facebook nixes ‘pseudoscience’ ad-targeting category

After The Markup revealed that Facebook users were being targeted with bad ads for garbage products, Facebook has now agreed to remove “pseudoscience” as an ad targeting option for advertisers. Yes, this was allowed during the coronavirus pandemic, until a news website shamed Facebook into eliminating it. “Pseudoscience” was available until this week, The Markup…

China’s Geek+ brings warehouse robots to US via Conveyco partnership

Chinese robots will soon be seen roaming a number of warehouse floors across North America. Geek+, a well-funded Chinese robotics company that specializes in logistics automation for factories, warehouses and supply chains, furthers its expansion in North America after striking a strategic partnership with Conveyco, an order fulfillment and distribution center system integrator with operations…

Peloton Q3 earnings show huge revenue and membership spikes

Peloton bested Wall Street’s high expectations, delivering a huge quarterly earnings report Wednesday that showed revenues climbing 66%. In after-hours trading, the connected fitness company’s stock bounced around rising and dipping below the stock’s previous all-time high. The company posted total revenues of $524.6 million for the quarter, besting estimates of $488.5 million. The company…

MasterClass just raised $100 million for celebrity-fueled content

MasterClass, a startup that sells celebrity-taught classes to people, has raised $100 million in a Series E round. The round was led by Fidelity Management & Research Company with participation from new investors including Owl Ventures, 01 Advisors and existing investors NEA, IVP, Atomico and NextEquity Partners. The new financing brings MasterClass’ valuation to $800…

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