Complete Guide to Influencer Marketing in 2020

We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing in 2020. What Exactly is…

Experience marketplace Pollen lays off 69 North America staff, furloughs 34 in UK

As the coronavirus pandemic continues, throwing countries into lockdown and recession, two of the hardest-hit sectors have been travel and events. And startups operating in the space that have recently raised significant funding aren’t immune to the crisis. Pollen, the U.K.-based influencer marketplace for travel and events that closed $60 million in funding in October,…

How Search Works

Series Google Search puts the world’s information at your fingertips, helping people find helpful results for billions of queries every day. From ranking systems to features that show up when you search, this series explains what makes Google useful and how we connect you to the information you’re looking for. Articles in this series

Facebook Shops turn business pages into online stores

With Shops, business owners can create a dedicated “shop” section of their Facebook or Instagram page and build out a catalog of their products for users to browse and buy. Importantly, most actual purchases won’t be happening on Facebook. Product listings will direct to a business’ existing website — unless it’s one of a handful…

Facebook and Instagram rolls out Shops, turning business profiles into storefronts

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products…

Walmart surges as earnings report shows its ecommerce business nearly doubled amid coronavirus (WMT)

Associated Press Walmart surged 4% after reporting its fiscal first quarter earnings on Tuesday. The company topped analyst estimates and reported a surge in its ecommerce business of 74%. On top of its ecommerce division, sales at its physical stores surged, with the company reporting comparable sales up 10% in the US. Visit the Business…

U.S. House approves remote voting, though the tech is unclear

Congress will allow remote voting for the first time in its history, after the U.S. House approved Resolution 965 late Friday in response to the coronavirus pandemic. The measure — sponsored by Massachusetts Representative Jim McGovern — authorizes proxy voting by members for renewable periods of 45 days and allows for remote participation in committee…

Become a Facebook Marketing Expert for Just $14

Learn how to leverage the world’s largest social network. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 18, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting…

How Two Young Influencer Marketing Entrepreneurs Have Tapped Into TikToK

Mustafa Mohamed and Jidé Maduako George de Freitas With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this…

Facebook launches drop-in video chat Rooms to rival Houseparty

Facebook is co-opting some of the top video chat innovations like Zoom’s gallery view for large groups and Houseparty’s spontaneous hangouts for a new feature called Rooms. It could usher in a new era of unplanned togetherness via video. Launching today on mobile and desktop in English speaking countries, you can start a video chat…

Facebook removes pseudoscience ad targeting category

(Reuters) — Facebook has removed “pseudoscience” as an option for advertisers that want to target audiences, a category that was available until this week even as the world’s largest social media network vowed to curb misinformation about the COVID-19 pandemic. The company has also paused the availability of some other interest categories while it evaluates…

China’s embattled Luckin Coffee adds lifestyle products to its menu

The Luckin saga continues as the Chinese coffee challenger seeks solutions to the undesirable consequences of a $310 million fraud. On Tuesday, the company announced sacking chief operating officer Liu Jian, the alleged mastermind behind the fraud, and chief executive officer Qian Zhiya, a rare female leader of a Chinese internet firm. Despite the scandal, the…

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