![How Long Should An SEO Migration Take? [Study Updated]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/How-Long-Should-An-SEO-Migration-Take-Study-Updated.png "How Long Should An SEO Migration Take? [Study Updated]")
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play. As SEO professionals, we are tasked with mitigating as many risks … Read more
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll … Read more
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more
A prolific WordPress plugin publisher who has created over three dozen free plugins has released code that other plugin and theme publishers can use to block client’s of Matt Mullenweg’s WordPress.com commercial web hosting platform from using them. What The Plugin & Theme Code Does The plugin was created so that other plugin and theme … Read more
Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search. Although Pichai did not say Google is de-emphasizing the Google Search box, he did … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI outlines plan to shift into a for-profit public benefit corporation. OpenAI has announced plans to transition into a for-profit public benefit corporation (PBC) by 2025 to raise capital for advancing artificial general intelligence. The new structure … Read more
There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could also decrease ad revenues and web traffic and to informational sites, including to the “lucky” sites that are linked to by Google’s AI research assistant. … Read more
Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) is a service that caches a web page and displays it from a data center that’s closest to the browser requesting … Read more
New report claims that ChatGPT Search can be manipulated with hidden text featuring instructions telling ChatGPT Search how to respond to an answer Tests also showed that ChatGPT could be manipulated without the instructions, with just the hidden text. ChatGPT Search Can Be Manipulated With Hidden Text A report from The Guardian outlines how they … Read more
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced … Read more
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from “staying out of it” to being at the center of social media activism. Companies … Read more
Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff discussion about one of his responses to another Redditor. The public r/WPDrama subreddit was created in October 2024 as a place to discuss the fallout … Read more
Google’s John Mueller answered a question on Reddit about Googlebot crawling and the completeness of the snapshot. The person asking the question received a response that touched on edge cases and temporal anomalies in crawling. A Googlebot “screenshot” refers to a representation of what a web page looks like to Googlebot. What a web page … Read more
![How I Write Effective SOPs: A Complete Guide [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/standard-operating-procedure-1-20241226-9205941.webp.webp "How I Write Effective SOPs: A Complete Guide [+ Free")
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, … Read more
Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with a surprising impact. Facebook Groups: The Update Was Good! A common theme in Facebook and forum posts is that … Read more
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of … Read more
Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. The post Wikipedia And SEO: Everything You Need To Know appeared first on Search Engine Journal. Source link
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the … Read more
