Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston … Read more
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes … Read more
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy … Read more
![2025 Marketing Trends: The End Of SEO? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/2025-Marketing-Trends-The-End-Of-SEO-Webinar.png "2025 Marketing Trends: The End Of SEO? [Webinar]")
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal. Source link
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and … Read more
Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will all be over in a few months. Matt Compares Himself To Standing Up To Bullies The podcast host expressed surprise at how harshly Matt went … Read more
It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is … Read more
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performance—they just can’t drive the car. The AI in social media examples we’re sharing in this … Read more
Being one of the first brands to adapt to a new trend can have monumental benefits. And as a new brand, you should always be looking for ways to differentiate yourself from the competition! In this article, I’ll take you through the importance of marketing trends for startups and some key trends you should consider … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google quietly releases Gemini 2.0 Pro Experimental in chatbot changelog. Google has introduced Gemini 2.0 Pro Experimental, its newest flagship AI model, through a low-profile changelog update rather than a major announcement. Positioned as the successor to … Read more
Owning a business can be a complicated and long journey. Especially when you get stuck at the first hurdle: knowing the different types of business ownership and picking the right one for you! Here, I’ll provide you with all the information you need to set your startup up for success, picking the right business ownership … Read more
As a founder, there are many things you have to consider, such as product development, marketing, accounts, and much (much!) more. Understandably, it can be easy to get caught up in the day-to-day requirements and not think enough about the steps you need to take to future-proof your business. One such step is developing excellent … Read more
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more
