Part 2: Key points from its S-1 filing and what to watch for Eric Peckham is the creator of the Monetizing Media newsletter and podcast. He was previously TechCrunch’s media columnist. More posts by this contributor In the first part of my outline on Unity ahead of its IPO, I explained the scope of the…
Creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. To achieve this goal, it’s important to focus on three prongs: business goals, personas, and your sales funnel.
You have more ways than ever to find the right users for your startup — if you know what you’re doing. Today, you can pick from a selection of self-serve ad tools across large consumer platforms, build out your own content marketing and develop a sophisticated funnel to grow, retain and ultimately monetize your users,…
Snap and the NFL recently announced a multi-year extension to their content partnership. Now, with the season starting tomorrow, they’re revealing more details about what kinds of content fans can expect to find on Snapchat. For tomorrow night’s kickoff, they’ve created a special augmented reality Lens that takes fans from the Kansas City Chiefs’ locker…
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The Flat Icons Bundle gives you access to over 22,000 icons. Image: pexels By StackCommerceMashable Shopping2020-08-31 09:00:00 UTC TL;DR: Get a lifetime subscription to the Flat Icons bundle for $29.99, a…
Netflix is running a global test to offer some of its content for free.The move comes as the streaming giant tries to acquire more members while also pulling back on marketing spend.Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we…
If you want to launch and operate a successful business or brand, you’re going to need to harness the world’s most powerful marketing tools and platforms in order to engage new users and customers online. The 2020 Digital Marketing & Advertising Bundle will teach you everything you need to know, and it’s available for over 95% off…
On top of the upscaling, NVIDIA has improved the Shield TV remote for all Shield TVs and the Shield TV app, letting you set up custom actions for a double press and long press. It also added support for IR and CEC volume, so it will now work with some digital projector models. Finally, NVIDIA…
Spotify keeps adding to its exclusive podcast arsenal, and today, it’s getting into the esports space. The company announced a multiyear partnership with Riot Games that’ll make Spotify the hub for all League of Legends audio content, including exclusive podcast series. At least one show will launch this year, called Untold Stories: Top Moments from…
Tristan Thomas, Monzo’s long-standing VP of Marketing — who joined the challenger bank almost five years ago when it had less than 15 employees! — has announced internally that he is departing at the end of the year. For the time being, his destination is unknown (even to himself, I gather), and once he’s served…
At last month’s Early Stage virtual event, channel growth experts joined TechCrunch reporters and editors for a series of conversations covering the best tools and strategies for building startups in 2020. For this post, I’ve recapped highlights of talks with: Ethan Smith, founder and CEO, Graphite Susan Su, startup growth advisor, executive-in-residence, Sound Ventures Asher…
All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. A 12-month subscription to ExpressVPN is on sale for $8.32 per month. Image: pexels By Joseph GreenMashable Shopping2020-08-06 09:00:00 UTC TL;DR: A 12-month subscription to ExpressVPN is on sale…
TikTok is no longer just for your phone: the company is launching an app for Fire TV called “More on TikTok.”The app is still somewhat of an experiment for the company, and will feature a mix of popular videos and interviews with popular creators according to Business Insider. For now, the app isn’t tied to…
(Reuters) – BetMGM was named an official betting operator of the PGA Tour on Monday, agreeing to a multi-year content and marketing deal. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans…
Aug 3 (Reuters) – BetMGM was named an official betting operator of the PGA Tour on Monday, agreeing to a multi-year content and marketing deal. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage…
Content marketing is the major key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on personal
DRX has secured a $10 million Series A investment as a means to strengthen its infrastructure and welfare for players, global content production and marketing. The investment also is expected to allow the South Korean esports management organization to be prepared for the launch of Legends Champions Korea (LCK) franchises. In addition to this investment,…
By Bruce Buchanan, CEO, Rokt As our world becomes more digital, measuring marketing effectively online is increasingly imperative to success. However, any discussion of marketing “measurement” can quickly become contentious, bringing to mind the oft-referenced words of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which…
