MasterClass just raised $100 million for celebrity-fueled content

MasterClass, a startup that sells celebrity-taught classes to people, has raised $100 million in a Series E round. The round was led by Fidelity Management & Research Company with participation from new investors including Owl Ventures, 01 Advisors and existing investors NEA, IVP, Atomico and NextEquity Partners. The new financing brings MasterClass’ valuation to $800…

The 17 Best Content Marketing Books You Can Read Right Now

May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too.Don’t get me wrong, those books are good, and some are even classics, but content marketing…

Daily Crunch: Facebook will pay $52M to content moderators

Facebook strikes a deal to compensate content moderators with PTSD, Tesla might reopen its factory next week and Twitter says some employees can work from home indefinitely. Here’s your Daily Crunch for May 13, 2020. 1. Facebook to pay $52M to content moderators suffering from PTSD Facebook employs thousands of content moderators to sift through…

How to Measure and Analyze Content Marketing Success

In this article, we’re going to explore precise ways you can measure your content marketing efforts to get a clearer picture of what’s happening both at a micro and macro level. By the end, you should have some clear action steps on how you can proceed in the coming days and weeks.

Learn how to build a loyal YouTube following with these 10 courses

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: pexels By StackCommerceMashable Shopping2020-05-12 09:00:00 UTC TL;DR: Get your Youtube career started with the Complete Content Creator Bundle for YouTube for $39.99, a 97% savings as of May 12. Ever…

The Content Marketing Handbook

*** Preface ***When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are.Then again, when we started writing a company blog in December of 2011, we never expected to hire 5 full-time writers, publish several books, or…

NBCUniversal makes its content and ads more shoppable with a new Checkout experience

NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The new product is part of the company’s One Platform ad offering. As demonstrated for me yesterday, it allows the readers of articles and viewers of videos on NBCUniversal properties to click on a featured product,…

Learn how to create better content with this $30 digital training

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. You’ll even learn a bit about video editing. Image: pexels By StackCommerceMashable Shopping2020-04-19 09:00:00 UTC TL;DR: Get going on great content creation with the Digital Content Creators Master Class Bundle for…

‘Artemis Fowl’ will debut on Disney+

Artemis Fowl, based on the first book of the Artemis Fowl series by author Eoin Colfer, was originally supposed to be out in theaters in August 2019. Its release got pushed back to 2020 even before COVID-19 became a global issue.Disney didn’t explain why it’ll no longer get a theatrical run, but as Variety says,…

Is Content Driving the Online Market?

Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all…

How Many of Quibi’s Paltry Launch Day Downloads Were Rage Downloads?

Image: QuibiQuibi, the (mostly) mobile-only streaming service that launched this week, doesn’t appear to have had a spectacular response straight out of the gate—in fact, the response was rather abysmal. According to one preliminary estimate, Quibi’s launch-day downloads amounted to roughly 300,000 despite all its pre-launch marketing and hype coming out of this year’s CES…

Atlassian’s Confluence gets a new template gallery

Confluence, Atlassian’s content-centric collaboration tool for teams, is making it easier for new users to get started with the launch of an updated template gallery and 75 new templates. They incorporate what the company has learned from its customers and partners since it first launched the service back in 2004. About a year ago, Atlassian…

How to Create Top-Performing Content on Google According to Science

One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high on Google based on data and research.

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