How to Repurpose Marketing Content for Your Small Business

Essential tips for all busy SMB owners. Here are several best practices SMB owners can apply when repurposing their marketing content to get more web traffic, demonstrate industry knowledge and, ultimately, increase sales. 

Why TikTok Will Never Die

Here’s how companies and brands can create viral marketing content on platforms like TikTok. March 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means to be an entrepreneur and how…

The 5 Cs of Content Marketing Copy

Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Dean Mitchell | Getty Images Robert W. Bly VIP…

Top 15 Growth Marketing Speakers

There are many amazing marketing speakers that can help shed light on the intricacies of marketing. However, only a select few understand what growth marketing entails. Growth marketing is a specialized segment of digital marketing, and it focuses specifically on online customer acquisition. To learn how to incorporate this marketing segment in your business, it…

Greece’s Convert Group raises €1.2M to bring e-commerce visibility to FMCG

Convert Group, a startup based in Athens that offers a SaaS to help FMCG (fast-moving consumer goods) brands understand how they are performing across e-commerce, has raised €1.2 million in seed funding. The investment comes from Uni.fund, which is backed by the EquiFund investment platform (an initiative created by cooperation between the Hellenic Republic and…

Twitter Ran Ads for Human Organs Because Money Is Money

Photo: GettyAside from pockets of overt racism, one of the more weirdly unpleasant corners of Twitter comes from its “promoted” content. What ostensibly started as a tool for big-name brands to drive the “reach” and “impact” of whatever message they might be promoting, it’s since devolved into another kind of marketing tool that’s just kind…

9 Ways Your Content Marketing Can Generate Leads and Close Sales

Content marketing performs nine functions that help both B2B and B2C marketers generate more leads and ultimately close more sales. Find out how upping your content marketing game can close more deals.

YouTube to invest $100M in kids’ content that showcases character strengths, like compassion and curiosity

YouTube in September announced a $100 million fund to invest in new children’s video content, following its $170 million settlement with the FTC over children’s privacy law violations. The fund was meant to help soften the blow for children’s content creators on YouTube, who are being financially impacted by the changes the FTC required of…

Disney aims to launch Hulu internationally in 2021

Hulu will finally expand outside of the U.S., likely as soon as next year. This tidbit of news was confirmed by Disney Chairman and CEO Bob Iger on this week’s earnings call with investors. Disney now has full operational control of Hulu, following its acquisition of 21st Century Fox and subsequent deal with NBCU. That has given it…

The 7 Rules of Writing Persuasive Technical Content

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: 10’000 Hours | Getty Images Robert W. Bly…

Original Content podcast: Netflix’s ‘Cheer’ provides a gripping, painful look at competitive cheerleading

“Cheer,” a new documentary series on Netflix, may be singlehandedly changing the way many people think about cheerleading. The show follows the competitive cheerleading team at Navarro College in Texas as they prepare to compete once more in the national championships, and it quickly becomes clear that this is a physically demanding sport, requiring extraordinary…

Ninja’s management agency is ‘actively seeking to diversify’ its talent pool

Just as the debut LCS tournament was playing out in June 2011, the streaming site Justin.tv launched Twitch, a live-video platform dedicated to gaming. Today, Amazon owns Twitch and streaming is mainstream, with popular personalities regularly commanding multimillion-dollar sponsorship deals. While Twitch has dominated this space for the past half decade, competitors like Mixer and…

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