Which tech stack should a microinfluencer use? David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Many investors — including me…
Use new content marketing tactics to engage customers. Image credit: Cecilie_Arcurs | Getty Images Syed Balkhi Guest Writer Entrepreneur, Growth Hacker and Marketer January 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s a new decade and with it comes content marketing trends that will change content creation for businesses.Plus, content…
Here’s how one affiliate marketer created massive growth for his business. December 23, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. “When I slow down on content, everything slows down in my business,” says Spencer Mecham, an entrepreneur who specializes in affiliate marketing.In this interview at ClickFunnels’ annual Funnel Hacking Live conference,…
How to juice social networks, become an authority in your niche, and grow your tribe with content marketing
Hello and welcome back to TechCrunch’s China Roundup, a digest of recent events shaping the Chinese tech landscape and what they mean to people in the rest of the world. This week, we are looking at how WeWork’s largest rival in China — UCommune — is pulling ahead with its initial public offering and GitHub’s…
Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.1. Identify areas with high potentialBefore you sit down to create any new website content, understand the interests and content consumption behavior of…
Facebook is making its line of Portal-branded smart video calling devices more relevant to consumers, including those who don’t even have a Facebook account. The company today says its Portal family of products will now work with just a WhatsApp account, allowing users to make video calls to friends and family, as well as access…
Businesses with razor-thin margins can still generate real ROI. December 9, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to…
You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content marketing and writing. The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product. On Monday, Joe Pulizzi drove home…
A few creative ways to keep an eye on the competition’s content marketing strategy. Image credit: Robert Daly | Getty Images November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out…
Almost as soon as “Baby Yoda” (or “Yoda Baby”?) debuted on the wildly popular new Disney Plus series “The Mandalorian,” a thousand internet memes bloomed in its wake. Yet, nearly as quickly as the image took hold everywhere online, it was mysteriously pulled — as if a thousand bounty hunters all got the same tracking…
Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of Marketing Week conference in Orlando, FL…
Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co. Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys…
You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and…
This article is part of a VB special issue. Read the series here: Power in AI.When it comes to AI’s role in making online content, Kristin Tynski, VP of digital marketing firm Fractl, sees an opportunity to boost creativity. But a recent experiment in AI-generated content left her a bit shaken. Using publicly available AI…
Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a…
Create content that gives people what they want. Here’s how. Image credit: Hero Images | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance October 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, regardless of what industry you’re in, the best way to reach your…
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today.…
