Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co. Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys…
You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and…
This article is part of a VB special issue. Read the series here: Power in AI.When it comes to AI’s role in making online content, Kristin Tynski, VP of digital marketing firm Fractl, sees an opportunity to boost creativity. But a recent experiment in AI-generated content left her a bit shaken. Using publicly available AI…
Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a…
Create content that gives people what they want. Here’s how. Image credit: Hero Images | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance October 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, regardless of what industry you’re in, the best way to reach your…
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today.…
Amazon-owned game streaming service Twitch has snagged Zynga’s chief marketing officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing for just over three years. Prior to that, he was CMO at the music startup BandPage and the VP, Marketing and Revenue at mobile game publisher,…
On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge funding round. IronSource, which has built a video ad network and user acquisition technology for mobile app publishers, has…
Despite multiple price increases, it appears Sony has yet to make money on the service. Just this past summer, the company raised the price of all its multi-channel plans by $5 per month. It did the same the summer before. The company’s most affordable “Access” tier now starts at $49.99 per month, making it hard…
By Morgan Sung2019-10-01 00:25:16 UTC It’s long been rumored that YouTube’s machine learning algorithm specifically demonetizes LGBTQ content — despite YouTube’s denials. But the allegations got a boost over the weekend when two creators published videos pointing out how they think YouTube goes about blocking LGBTQ content from making money. YouTube Analyzed fed more than…
Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success. In order…
Eric Siu completes an evaluation of Adobe’s marketing efforts. October 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu completes an evaluation of Adobe and how the company stacks up in its marketing acumen.Siu says he admires Adobe, specifically in its efforts to develop into…
