Digital Marketing Hacks for 2020

Carlos Gil shares his thoughts on why almost everything we see on social media is an illusion. February 9, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing…

Overhaul Your SMS Marketing With These 4 Genius Tips

Text campaigns can pay huge dividends in the new decade. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Westend61 | Getty Images Mark Daoust Guest Writer Founder, Quiet Light Brokerage January 23, 2020 6 min read Opinions expressed…

5 skills every digital marketer needs in 2020

The internet and social media have changed the way companies market products and services. To keep up with the competition, companies must hire digital marketing professionals who are well-versed in the latest marketing skills, so we’ve lined up deals on five skills that every digital marketer needs to learn in 2020. The Complete 2020 Google…

3 Ways to Boost the Efficacy of Your Digital Marketing Plan

Marketing is indispensable for any size of business, from small to substantial multinational organizations. Though marketing is often misunderstood as advertisements and promotions; we can’t take away the fact that they are integral to any business. The whole set of processes involved from product designing to the sale of the product is called marketing. Here…

Pro-privacy search engine Qwant announces more exec changes — to ‘switch focus to monetization’

More changes have been announced in the senior leadership of French pro-privacy search engine Qwant. President and co-founder Eric Leandri (pictured above) will be moving from an operational to a strategic role on January 15, the company said today — while current deputy managing director for sales and marketing, Jean-Claude Ghinozzi, is being promoted to…

Yes, marketing does matter

Because marketers make change happen.That’s the work. Not to run ads, not to sell crap, not to invent hoopla.Marketing makes change. If you’re not proud of the change you’re making, do something else.It turns out that smart marketing is significantly more effective than the other kind. It turns out that showing up with the right…

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

B2B Sellers: Marketplaces Are Here — Are You Ready? B2B buying and selling has changed alongside similar shifts that are being seen in consumer areas, and research firm Forrester takes a look at the new center of commerce that B2B marketplaces represent. Forrester Facebook quietly acquired a startup to build a live-shopping feature Facebook recently…

Why You Should Stop Spending Money on Starbucks’ Sweepstakes

Screenshot: David MurphyI used to be a big fan of Starbucks’ wacky contests—those that reward you randomized stickers, tokens, or other trinkets on a digital playing field for completing various “buy stuff from Starbucks” challenges. And in saying that, I might as well be saying, “I’m a sucker.” It’s a lot shorter.I’d get really swept…

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