Email Marketing

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If you want to ramp up your online marketing program, your first step should be to build a large, opt-in elist of customers and prospects (unless you already have one).

Proven strategies to get your ecommerce brand on track. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Urupong | Getty Images Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has…

Screenshot: David MurphyI’m a big fan of Scribd, mainly because I like crawling through the site for all kinds of fun PDFs and other books that I wouldn’t normally be able to read. And since my California friends and I are starting a quarantine book club, getting free access to the service—and that’s actually free…

Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience. Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve better results. Sourcing data to personalize campaigns is simple enough thanks to the…

Yext says that in response to the COVID-19 pandemic, it’s making its Yext Answers site search product free for 90 days. You might not see an obvious connection between site search and a worldwide pandemic. You might even think this sounds like a marketing gimmick. But Yext CEO Howard Lerman said that for the past…

From building brand awareness to boosting sales, you can’t afford not to update your knowledge. Editors independently select all products and services featured here. If you buy something through our links, we may receive a commission. By Sarah Griffiths2020-03-11 18:20:06 UTC No matter what you do for a living, having sound knowledge of digital marketing…

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Over 1,000 lessons are available. Image: pexels By StackCommerceMashable Shopping2020-03-02 10:00:00 UTC TL;DR: As of Mar. 2, you can start creating your own marketing opportunities with the 2020 Complete Digital Marketing Super Bundle for $79.99, a 97% savings. …

Welcome to the $100 million ARR club, BounceX. This morning (evening, timezone depending), BounceX, a New York-based marketing technology startup, announced that it has reached the $100 million annual recurring revenue (ARR) threshold, adding its name to our running list of companies that have crossed over into nine-figure revenue while remaining private. BounceX also announced…

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San Francisco-based startup Particle was one of the rising stars in the Internet of Things space, raising more than $81 million to date on the promise of helping to manage and secure the next generation of connected devices. But the company is only now emerging from what its co-founder and chief executive Zach Supalla called…

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated many of the world’s best growth marketers into one community. Twice…

Photo: INA FASSBENDER/AFP (Getty)It’s no secret that Amazon’s marketplace is overrun with garbage—literal or otherwise—and that the company struggles and often fails to manage its own massive marketplace that lumps legitimately trustworthy brands and products in with third-party sellers. Amazon’s latest challenge appears to be regulating a burgeoning market for products feeding off of flu…

Ring home security devices are supposed to help keep your family and home safe, but it turns out the company uses its products to sell your personal data to third-party advertisers and marketers. The Electronic Frontier Foundation (EFF) recently published a report showing that the Ring app contains undisclosed third-party trackers to collect user data,…

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