PM Images/Getty Images More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. This helps explain why we’ve seen a proliferation of programs (we’ve seen…
Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who’d promoted the failed Fyre Festival with a gaggle of other models who’d vacationed in the Bahamas for a video designed to help sell tickets, later apologized for her…
Here’s what businesses, brands and the average user can anticipate for the future of social platforms. December 20, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent…
An updated list of tools to help manage posting on social media. Image credit: PeopleImages | Getty Images December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools…
By Harrison Baum, CEO & Founder Daily High Club. Daily High Club’s massive social media footprint started with nothing more than an idea and $700. Now, over 4 years, 400,000+ bongs, and 550,000 instagram followers later it has exploded. Daily High Club’s Instagram page drives more social traffic than their competitors and most online businesses.…
Photo: Getty ImagesWhile taking a peaceful scroll through your Facebook feed, you may have seen videos of Snoop Dogg advertising a debt relief program from something called the Debt Council.“If you owe $10,000 on your credit card, look. You can qualify for a program and get you thousands of your dollars back by making a…
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off the Platform Facebook…
Don’t overlook the business-building potential of social media videos. Image credit: LordHenriVoton | Getty Images December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing…
David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Private equity and venture capital investors are copying our counterparts in the…
Let’s just be up front here: yes, these pictures seem to show a cow wearing a virtual reality headset, and no, we don’t really know what’s going on here. You may have seen these images floating around social media followed by a trail of comments like “this is the dystopian future we were warned about”…
Last week, Senator Chuck Schumer wrote the U.S. Army to ask it to think twice before using TikTok for recruiting purposes. Schumer cited TikTok’s Chinese origin and laws that required Chinese companies to assist with Chinese intelligence operations. Schumer’s letter dropped just as the U.S. Army was exploring new ways to use social media for…
Stay ahead of social media trends. November 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The world of social media is in for a major shakeup as Instagram will start testing out hiding “likes” for some users in the U.S. This decision, following a number of recent tests in countries…
Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing…
If you want to thrive in 2020, you need to adapt. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality November 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also…
Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues. While large CSR initiatives are impressive, there are smaller efforts that all…
by Grace Duffy / November 16, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features…
TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of…
by Grace Duffy / October 19, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page…
