Fyre Festival meets Mr. Bone Saw

Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who’d promoted the failed Fyre Festival with a gaggle of other models who’d vacationed in the Bahamas for a video designed to help sell tickets, later apologized for her…

12 Social Media Trends to Watch in 2020

Here’s what businesses, brands and the average user can anticipate for the future of social platforms. December 20, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent…

10 Tools for Social Media Managers in 2020

An updated list of tools to help manage posting on social media. Image credit: PeopleImages | Getty Images December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools…

How I Grew My ‘Herbally-Focused’ Instagram To 500,000 Followers With No PPC

By Harrison Baum, CEO & Founder Daily High Club. Daily High Club’s massive social media footprint started with nothing more than an idea and $700. Now, over 4 years, 400,000+ bongs, and 550,000 instagram followers later it has exploded. Daily High Club’s Instagram page drives more social traffic than their competitors and most online businesses.…

12 Social Media Marketing Predictions From the Pros

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off the Platform Facebook…

5 Ways Social Media Videos Will Benefit Your B2B Business in 2020

Don’t overlook the business-building potential of social media videos. Image credit: LordHenriVoton | Getty Images December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing…

Progressive VCs and private equity are using tech and analytics to revolutionize investing

David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Private equity and venture capital investors are copying our counterparts in the…

How Peloton’s Marketing Strategy Made It a Leader in Its Space

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing…

5 Ways to Dominate Social Media Marketing in 2020

If you want to thrive in 2020, you need to adapt. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality November 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also…

4 simple things social media marketers can do to improve social responsibility

Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues.  While large CSR initiatives are impressive, there are smaller efforts that all…

TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of…

LinkedIn Events Relaunches: What Marketers Need to Know

by Grace Duffy / October 19, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page…

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