How Two Young Influencer Marketing Entrepreneurs Have Tapped Into TikToK

Mustafa Mohamed and Jidé Maduako George de Freitas With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this…

Facebook launches drop-in video chat Rooms to rival Houseparty

Facebook is co-opting some of the top video chat innovations like Zoom’s gallery view for large groups and Houseparty’s spontaneous hangouts for a new feature called Rooms. It could usher in a new era of unplanned togetherness via video. Launching today on mobile and desktop in English speaking countries, you can start a video chat…

Facebook removes pseudoscience ad targeting category

(Reuters) — Facebook has removed “pseudoscience” as an option for advertisers that want to target audiences, a category that was available until this week even as the world’s largest social media network vowed to curb misinformation about the COVID-19 pandemic. The company has also paused the availability of some other interest categories while it evaluates…

China’s embattled Luckin Coffee adds lifestyle products to its menu

The Luckin saga continues as the Chinese coffee challenger seeks solutions to the undesirable consequences of a $310 million fraud. On Tuesday, the company announced sacking chief operating officer Liu Jian, the alleged mastermind behind the fraud, and chief executive officer Qian Zhiya, a rare female leader of a Chinese internet firm. Despite the scandal, the…

The 17 Best Content Marketing Books You Can Read Right Now

May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too.Don’t get me wrong, those books are good, and some are even classics, but content marketing…

People shopped online every day in April like it was Black Friday

By Matt Binder2020-05-14 16:25:11 UTC While many brick-and-mortar stores have closed their doors during the coronavirus pandemic, online retailers have experienced a boom. In fact, in April, ecommerce sites experienced traffic that surpassed last year’s Black Friday … every single day of the month.  According to a new report by ecommerce marketing data platform PriceSpider,…

A Clear Vision for Online Marketing, Lead Generation and Branding

The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of…

Dr. Karen DeSalvo on “putting information first” during COVID-19

Dr. Karen DeSalvo knows how to deal with a crisis. She was New Orleans Health Commissioner following Hurricane Katrina and a senior official at the Department of Health and Human Services when Ebola broke out. And now, as Google’s Chief Health Officer, she’s become the company’s go-to medical expert, advising our leaders on how to…

Daily Crunch: Facebook will pay $52M to content moderators

Facebook strikes a deal to compensate content moderators with PTSD, Tesla might reopen its factory next week and Twitter says some employees can work from home indefinitely. Here’s your Daily Crunch for May 13, 2020. 1. Facebook to pay $52M to content moderators suffering from PTSD Facebook employs thousands of content moderators to sift through…

How to Measure and Analyze Content Marketing Success

In this article, we’re going to explore precise ways you can measure your content marketing efforts to get a clearer picture of what’s happening both at a micro and macro level. By the end, you should have some clear action steps on how you can proceed in the coming days and weeks.

Dolby launches Dolby.io, its new self-service developer platform

Dolby Laboratories, the San Francisco-based company best known for its various audio and video processing tools, today announced the launch of Dolby.io, its first self-service platform for software developers who want to bring some of Dolby’s capabilities to their own applications. Currently, Dolby.io’s lineup includes two sets of APIs, one for quickly analyzing and improving…

Learn how to build a loyal YouTube following with these 10 courses

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: pexels By StackCommerceMashable Shopping2020-05-12 09:00:00 UTC TL;DR: Get your Youtube career started with the Complete Content Creator Bundle for YouTube for $39.99, a 97% savings as of May 12. Ever…

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