How Two Young Influencer Marketing Entrepreneurs Have Tapped Into TikToK
Mustafa Mohamed and Jidé Maduako George de Freitas With marketing budgets squeezed due to the COVID-19 pandemic, and production having to pull the shutters down, advertisers, apps, and brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And performance-based influencer marketing network Yoke Network wasted no time in seizing the opportunities this…