On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge funding round. IronSource, which has built a video ad network and user acquisition technology for mobile app publishers, has…
Despite multiple price increases, it appears Sony has yet to make money on the service. Just this past summer, the company raised the price of all its multi-channel plans by $5 per month. It did the same the summer before. The company’s most affordable “Access” tier now starts at $49.99 per month, making it hard…
By Morgan Sung2019-10-01 00:25:16 UTC It’s long been rumored that YouTube’s machine learning algorithm specifically demonetizes LGBTQ content — despite YouTube’s denials. But the allegations got a boost over the weekend when two creators published videos pointing out how they think YouTube goes about blocking LGBTQ content from making money. YouTube Analyzed fed more than…
Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success. In order…
Amazon is marketing its facial recognition software to Florida police departments that are currently partnered with its home surveillance company, Ring—arrangements that allow police to request access to video footage captured by homeowners.Emails uncovered by an ABC News investigative team in Tampa Bay (WFTS) reportedly show that Amazon has been pushing police departments to adopt…
Facebook‘s Portal video chat devices will be able to run Workplace, the company’s collaboration software, so you’ll be able to make video calls at work using the Portal’s video calling technology, Facebook announced today. Until now, Facebook has positioned Portal primarily as a way to chat with friends and family, but the new work-focused updates…
University of Iowa officials have told faculty at the school that they should not promote 16-year-old Swedish environmental activist Greta Thunberg’s surprise appearance at a Friday climate strike in Iowa City on its social media channels, according to a report in the Gazette.UI civil and environmental engineering professor Michelle Scherer, who is also the associate…
Eric Siu completes an evaluation of Adobe’s marketing efforts. October 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu completes an evaluation of Adobe and how the company stacks up in its marketing acumen.Siu says he admires Adobe, specifically in its efforts to develop into…
Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,…
Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself from U.S. social media platforms, like Facebook, Twitter and Instagram, with a ban on political ads on its app. The company today says it will not allow…
Pursue your purpose, passion and partnerships. October 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. If you want to build up your personal brand and gain influence online, you don’t need millions of followers, but you do need a clear reason for people to listen to and engage with you.…
On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. Image credit: VioletaStoimenova | Getty Images Syed Balkhi Guest Writer Entrepreneur, Growth Hacker and Marketer October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media…
Since the future of any sector is uncertain, it’s important to build a personal brand that transcends your industry October 9, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. I started my business, Hunk-O-Mania, before the era of social media and during the early days of internet marketing. While building my…
Photo: Danny Feld/NBC (Getty Images)There’s a thing kids do when they write letters or essays. They write “Oh, and…” as if the reader were receiving their words in real time. They don’t know how to hide their stream of consciousness from their writing. If you’re writing in a burst of inspiration, you might do it…
Talk about being caught between a tweet and a hard place. Twitter, in its infinite wisdom, recently admitted that it messed up and used email addresses and phone numbers—provided by users as part of their account security practices—for advertising purposes.As Twitter describes:Tailored Audiences is a version of an industry-standard product that allows advertisers to target…
Over the past year or two, Squarespace has been expanding beyond website-building with new products like email marketing and its first acquisition (of an online scheduling tool). Today, it’s announcing a move into social media content creation with the acquisition of Unfold, which offers templates for creating stories on Instagram, Facebook and Snapchat — you…
Twitter has said it used phone numbers and email addresses, provided by users to set up two-factor authentication on their accounts, to serve targeted ads. In a disclosure Tuesday, the social media giant said it did not know how many users were impacted. The issue stemmed from the company’s tailored audiences program, which allows companies…
Business practices are changing every day. Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. Today digital marketing tools practice helping those companies in attaining its position by targeting niche audience of like-minded interest which those companies product can offer to them. The can-spam act…
