Accurate

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

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How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the most impact. When these pieces come together, you gain the clarity to track progress, scale … Read more

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

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I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more

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