The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and … Read more
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more
Consumer buying behavior has undergone significant changes over the years, and mobile e-commerce will continue to flourish in the future. Mobile commerce currently controls 73% of the global e-commerce market share, a significant increase from the 59% observed back in 2017. In the last six months alone, 79% of mobile users have made online purchases … Read more
![Adapting Marketing Measurement to a Post-Cookie World [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Adapting-Marketing-Measurement-to-a-Post-Cookie-World-Infographic.jpg "Adapting Marketing Measurement to a Post-Cookie World [Infographic]")
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
