Auctions Archives

Unlocking The Secrets Of Google Ad Auctions

June 12, 2024 by Frederick Vallaeys

In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a few elements of the ad auction have gained visibility in the advertising community. Due to the nature of the trial, the nuances of the auction have been portrayed as … Read more

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

September 19, 2023 by Matt G. Southern

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets. These adjustments, including price increases of up to 5%, are carried out without informing the advertisers. This testimony is part of a larger … Read more

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