Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets. These adjustments, including price increases of up to 5%, are carried out without informing the advertisers. This testimony is part of a larger … Read more

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