Backfire

Social Proof Backfire: The Marketing Mistake Costing You Conversions

by
Phil Ag

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked … Read more

Why Updating Images Can Backfire

by
Why Updating Images Can Backfire

In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands of images. When asked what would help, Mueller noted that many of the solutions asked about would have no effect and that the only thing … Read more

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