3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples] – Litmus

Litmus

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social … Read more

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

What is “Social Proof” and How Does it Impact Conversion Rates in E-commerce?

Social proof is one of the most powerful marketing tools on the planet. It’s also one that so many small businesses completely miss. So, what is social proof, and how does it impact conversion rates in eCommerce? Those are the questions that we’re going to address. What Exactly is Social Proof? Social proof is a … Read more

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in the SERPs is going to steal all our clicks!” “It’s impossible to prove the worth of SEO in today’s cookie-less world!” There’s a lot of … Read more

Social Proof: The Golden Rules of Personal Branding

Social Proof: The Golden Rules of Personal Branding (According to Experts)

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more

Social Proof: Steph Smith on Personal Brand Building

Social Proof: Steph Smith on Intentionally Building a Personal Brand

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social … Read more

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