Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there’s significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, … Read more
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Have you ever been on the receiving end of AI content or interaction that didn’t work well? You know the type: Emails written entirely by bot, with wording that sounds slightly (or mostly) off and … Read more
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These … Read more
The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including Sam Altman, ChatGPT’s creator, and OpenAI’s CEO, discussed the technology’s possibilities and challenges. Altman highlighted AI’s potential for scientific advancement, from curing cancer to modeling … Read more
