Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, “Go make … Read more

Google’s Search Liaison Addresses Brand Bias Concerns

Google's Search Liaison Addresses Brand Bias Concerns

In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more

Google Responds To Evidence Of Reviews Algorithm Bias

Google Responds To Evidence Of Reviews Algorithm Bias

Google responded to a small publisher whose article offered a step by step walkthrough of how big corporate publishers are manipulating the Google Reviews System Algorithm and getting away with it, demonstrating what appears to be a bias towards big brands that negatively impacts small independent publishers. HouseFresh Google Algorithm Exposé The story begins with … Read more

What is AI bias? [+ Data]

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear that business professionals are worried about AI … Read more

YouTube Addresses Bias & Consistency In Content Moderation

YouTube Addresses Bias & Consistency In Content Moderation

YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules on the world’s biggest video-sharing site. As YouTube keeps growing, finding the perfect balance between allowing freedom of expression and maintaining safety becomes more complex. … Read more

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