July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Emily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming — and that was a problem. Her company, a therapeutic-perfume startup called Bodha, was taking…
Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak. Those are the metrics that show how well people understand what makes your brand…
If you don’t build your brand, you won’t survive. Image credit: PeopleImages | Getty Images November 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, your brand is your lifeblood. The reputation you have, the experiences you create, the ways you differentiate — everything rolls up to brand.Can you…
