Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content. As…
July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Emily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming — and that was a problem. Her company, a therapeutic-perfume startup called Bodha, was taking…
The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of…
el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…
