At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” … Read more
Whether you’re launching a new brand, or considering a significant rebrand, picking the right colors is crucial. The wrong color can tank lead generation, lose business, or worse, get you called out for poor style. We just can’t let that happen to our fellow founders. That’s why we’ve created this article, discussing how to pick … Read more
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand … Read more
