Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend … Read more
Ever felt like you’re drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? In this episode of the Marketing Smarts Live Show, George B. Thomas sits down with Peter Prodromou, President of … Read more
Automattic, the parent company of WordPress, has broadened its portfolio by acquiring Texts.com, an application that consolidates various messaging platforms into a single inbox. The Texts.com platform brings together a wide range of messaging apps such as iMessage, WhatsApp, Telegram, Signal, Facebook Messenger, Twitter DMs, Instagram DMs, LinkedIn, Slack, and Discord, among others. It features … Read more
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal … Read more
Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company … Read more
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues this article. Read the full article at MarketingProfs
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. Read the full article at MarketingProfs
