For businesses venturing into the creation of bespoke digital solutions, understanding the dynamics of custom software projects is critical for success. Crafting software that fits the unique processes and goals of a company is a challenging endeavor that requires meticulous planning and execution. Managers overseeing these projects must possess a robust grasp of the development … Read more
Gone are the days when you had full authority over your brand reputation. Today, customers are in the driving seat, and all this is happening on social media. So, if your brand doesn’t have a solid social monitoring and listening strategy, you’re missing out on the most valuable data and insights to build your business—but … Read more
Business insurance provides crucial protection for companies against unforeseen losses and liabilities. However, the true test of an insurance policy lies in the event of a claim. Successfully managing business insurance claims can be a complex process involving various stakeholders, paperwork, and communication. This comprehensive guide will take you through the key steps and best … Read more
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster … Read more
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social … Read more
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. Read the full article at MarketingProfs
Remote work is the future. Yes, employees will eventually return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before COVID-19. However, managing remote teams isn’t something they teach you … Read more
