CPG

Behind Viral Food Brands: Do Trends Matter in CPG Design?

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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more

TikTok Trends (and more) for CPG Brands to Capitalize On

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Woman promoting brand on tiktok

As a small business owner, I understand the pains of trying to do it all—especially on social media. My company, The Creative Exchange (TCE), has helped direct-to-consumer startups and businesses take advantage of the latest trends in social media marketing. From mastering TikTok to unearthing old channels, TCE has been able to drive strategies that … Read more

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