Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website’s engagement. Source link
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same way. Long gone are the days when search engines operated on a basic level, … Read more
Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton … Read more
Despite how it may look, finance websites are usually on a smaller scale. It’s unlikely to run into an Amazon with 267,000,000 indexed web pages at this time of writing. This is why the technical aspect of search engine optimization (SEO) is less critical and needle-moving. It’s less common for a finance website under 10,000 … Read more
Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking … Read more
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional approach to SEO being around words and phrases. Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with … Read more
Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share that report with you. Looking to adapt your SEO strategies and maximize results with more informed KPIs? On July 26, I moderated a webinar with Conductor’s Shannon Vize, Content … Read more
This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?” That is an amazing question, and … Read more
Once known as the tool to simply connect yourself with others, social media has come a long way. It is now one of the biggest marketing weapons for any business. Even before the mega launch of a business, having a social media presence can help you win brownie points with your new potential customers. Any … Read more
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s … Read more
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment of the Ask Googlebot series on YouTube. It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to … Read more
In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been … Read more
