17 SEO Best Practices For Better Ranking

17 SEO Best Practices For Better Ranking

There are many best practices for SEO, including those provided by Google. Here are 17 tips that can help one develop a better search presence. What Do Best Practices For SEO Even Mean? Best practices for SEO are generally regarded as those that abide within Google’s evolving guidelines and are not explicitly listed by Google … Read more

Does Using A CDN Improve Ranking?

Does Using A CDN Improve Ranking?

Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed, crawling and also addressed SEO. Content Delivery Network (CDN) A content delivery network, (CDN) is a service that provides a worldwide network of servers that … Read more

Is User-Generated Content (UGC) A Google Ranking Factor?

Is User-Generated Content (UGC) A Google Ranking Factor?

User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more

Instagram Changes Ranking Algorithm To Favor Original Content

Instagram Changes Ranking Algorithm To Favor Original Content

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more

Accessibility Not A Direct Ranking Factor

Accessibility Not A Direct Ranking Factor

Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on March 25. One of the questions submitted to Mueller asks if there’s a direct ranking advantage for improved accessibility. The question specifically asks about links … Read more

Are Relevance, Distance, & Prominence Google Ranking Factors?

Are Relevance, Distance, & Prominence Google Ranking Factors?

Local businesses that want more traffic from search must improve their local rankings. But can prominence, distance, and relevance affect your organic search rankings? Read on to learn whether there is any connection between prominence, distance, and relevance, and improved Google rankings. The Claim: Relevance, Distance, And Prominence Are Ranking Factors What are relevance, distance, … Read more

Are Reconsideration Requests A Google Ranking Factor?

Are Reconsideration Requests A Google Ranking Factor?

Reconsideration requests are indirectly related to search rankings, as they’re an essential step in the process of recovering from a Google manual penalty. They make the difference between a site getting reinstated in search results or remaining deindexed. Reconsideration requests play an important role in SEO when rankings are manually held down by Google, but … Read more

How Page Experience Ranking Factors Actually Work

How Page Experience Ranking Factors Actually Work

Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather he added context for the kinds of situations where the Page Experience ranking factor makes a difference and examples of why it would … Read more

Is It A Google Ranking Factor?

Is It A Google Ranking Factor?

When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website contacts listed in WhoIs for all the world to see. There are plenty of legitimate reasons people want to protect their privacy online. But does … Read more

Are Title Tags A Google Ranking Factor?

Are Title Tags A Google Ranking Factor?

As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more

How Google Search Ranking Works – Darwinism in Search

How Google Universal Search Ranking Works – Darwinism In Search

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more

How Google Universal Search Ranking Works – Darwinism In Search

How Google Universal Search Ranking Works – Darwinism In Search

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more

Is Google’s MUM A Search Ranking Factor?

Is Google’s MUM A Search Ranking Factor?

At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promised MUM is … Read more