Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) is a service that caches a web page and displays it from a data center that’s closest to the browser requesting … Read more
Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped accessing several of his domains at the same time. Despite the interruption, Schmidt noted that live tests via Search Console continued to function without error … Read more
According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an uptick in crawling can be a good sign, Illyes says it may indicate underlying issues. Illyes cautions: “Don’t get happy prematurely when search engines unexpectedly start to crawl like crazy … Read more
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling Process In the seven-minute episode hosted by Google Analyst Gary Illyes, the company provides an in-depth look at the technical aspects of how Googlebot—the software … Read more
Crawling is essential for every website, large and small alike. If your content is not being crawled, you have no chance to gain visibility on Google surfaces. Let’s talk about how to optimize crawling to give your content the exposure it deserves. What Is Crawling In SEO In the context of SEO, crawling is the … Read more
Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to accomplish a large-scale crawl and achieve the given objectives, whether it’s part of an ongoing checkup or a site audit. 1. Make The Site Ready … Read more
For the most part, bots and spiders are relatively harmless. You want Google’s bot, for example, to crawl and index your website. However, bots and spiders can sometimes be a problem and provide unwanted traffic. This kind of unwanted traffic can result in: Obfuscation of where the traffic is coming from. Confusing and hard to … Read more
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the last modification date, priority of the URL, images, videos on the URL, and other language alternates of the URL, along with the change frequency. Sitemap … Read more
