You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll … Read more
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a … Read more
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from … Read more
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out. We reply to emails after work hours, take work calls at home, and even take a … Read more
A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could alienate the majority of your potential customers. Too low, and you won’t have enough revenue to sustain your business. So how do you get it just right? That‘s what we’re going to explore in this post. We’ll … Read more
Google’s John Mueller participated in an interesting conversation on Mastodon about linking between sites that are different languages and whether or not that may impact rankings. The person asking the question was afraid that receiving links from a non-English language site to their English language site might negatively affect that sites ability to rank. There … Read more
Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or bad for SEO. Could a single-page site hurt your chances of ranking on Google? Let’s look at some single-page website examples and discuss the pros … Read more
