Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you … Read more
In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and ideas. Instead of fighting this change, writers should embrace AI as a starting point while focusing our energy on adding uniquely human elements that machines can’t … Read more
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This integration is said to enable more contextually relevant and accurate visual outputs. OpenAI’s announcement reads: “GPT‑4o image generation excels at accurately rendering text, precisely following … Read more
Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results. Source link
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out Source link
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. Google relaunches AI image generation with improved quality and safeguards. New model restricts generation of identifiable individuals and minors. Rollout begins with Gemini Advanced, Business, and Enterprise users. Source link
The year 2023 has been a year of massive growth for LinkedIn Newsletters. If we do a year-over-year comparison, we will see that the subscriptions have become triple this year. This evolution in the Newsletters has significantly contributed to the growth of the overall subscription of the LinkedIn platform. Today, this platform has more than … Read more
In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They see AI as something that can enhance and supplement human creativity rather than something that will make human creators obsolete. During the … Read more
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more
We don’t have to tell you that the world of SEO is always evolving. You know that. While the overarching goal of SEO remains the same, year-over-year, the obstacles and challenges, best practices and tactics, and metrics for success in the industry are often shifting. So, what are SEO pros most focused on in 2023 … Read more
Simply enter details about your niche, and ContentShake will generate multiple topic ideas for you to choose from. Here’s how it works: Input a topic or keyword of your choice, related to your business. Based on the information you provide, the tool will come up with a list of content ideas relevant to your business … Read more
Being a content creator can be overwhelming. We all start with the dream of being our own boss and escaping the nine-to-five tyranny. But we end up being the worst boss we’ve ever met. No vacations. No time off. Always in hustle mode. That’s why many creators silently burn out. They silently stop posting. They … Read more
Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. … Read more
Many marketers find the task of creating relevant and engaging ad assets to be daunting. Especially with the move to Responsive Search Ads, it’s easy for headlines to become redundant – running the risk of poor performance. Google recently introduced a beta feature called “automatically created assets for responsive search ads” to combat creative fatigue. … Read more
Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site. But there’s one huge problem with publishing new content on your site: Time. Few brands can … Read more
Keeping up with the demands of technology is an arms race. For content creators, that race determines their success in the market. Emerging media trends seem to change with the wind, which can make it a challenging task to both be adaptive and stay on brand. Quality content and staying up-to-date at the rate that … Read more
This founder contributor article on content creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the Year, and the founder of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the internet. ————— Do you hate creating new content but know that you have to in order … Read more
