Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. … Read more
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. … Read more
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the associated ideas were true it would be impossible for any new website to rank. Users Are Voting With Their Feet? Search Liaison’s answer was to … Read more
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. In this article, … Read more
