Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more
![Growth Marketing vs SEO - Is There A Difference? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/sejshow-featured-image-ep275-62a239485e6db-sej.jpg "Growth Marketing vs SEO - Is There A Difference? [Podcast]")
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth … Read more
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more
This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote: “I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed). Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our … Read more
You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a … Read more
