How to Measure Email Marketing Success: Beyond Open Rate

Litmus

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

15 Examples of Effective Pop-ups to Use on Your Website

Pop up on Website - 15 Examples of Effective Pop-ups to Use on Your Website

Pop-ups on websites are annoying. There, I said it. Yet, if you look on my site, you’ll see I use them. In fact, I’ve always used pop-ups. There’s a reason I use them—they work. The top 10 percent performing pop-ups have a whopping 9.28 percent conversion rate, according to a Sumo analysis. Despite how annoying … Read more

3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: katleho Seisa | Getty Images April 3, 2020 5 min read…

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