This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough … Read more
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more
![How to Send Effective Order Confirmation Emails [Examples + Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/12/order-confirmation-email-1.jpgkeepProtocol.jpeg "How to Send Effective Order Confirmation Emails [Examples + Template]")
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation, … Read more
https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more
It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns. With summer drawing to a close, a lot of … Read more
Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing … Read more
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read … Read more
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive … Read more
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