You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more
Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
Has a manager ever skipped their lunch break to help you craft an email response? Have you seen your CEO carry product boxes up a flight of stairs? Has your boss picked you up from the airport after a business trip? These are small but mighty examples of servant leadership. Yet, servant leadership theory is … Read more
Media kits are a non-negotiable element of any brand. Want to see your business featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it happen, you’ll need a top-notch media kit. Don’t worry—you don’t need to hire a public relations (PR) specialist or a graphic designer. You can make a media kit all on … Read more
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
Unique value proposition (UVP) is a big, intimidating word that often sends brand-new entrepreneurs scrambling for an Advil and a glass of water. Settle down there—it’s more straightforward than you think. Consider this situation. Your distant cousin hears you’ve started a business and looks for it on Amazon. She finds your products, but she also … Read more
