Behind Viral Food Brands: Do Trends Matter in CPG Design?

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more

Leveraging The Help Of Social Media In Opening A Food Franchise In Gulf Locations

Leveraging The Help Of Social Media In Opening A Food Franchise In Gulf Locations

Venturing into the food franchise business can be exciting and daunting, especially when considering expanding into Gulf locations. With their unique mix of cultures, tastes, and economic landscapes, the Gulf countries offer a great market for the food business.  However, success requires careful planning, comprehension of local choices, and navigating regulatory frameworks.  Here, social media … Read more

Influencer-Founded Food and Beverage Brands: Are They Good Business?

Influencer-Founded Food and Beverage Brands: Are They Good Business?

I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become … Read more

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