In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of web pages, potentially reducing the need for manual hreflang annotations. Google’s Stance On Automatic Language Detection Gary Illyes, a Google analyst, believes that search engines … Read more
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on SEO. Hreflang Errors: Less Problematic Than Expected? During the discussion, Illyes was asked about the consequences of mismatched hreflang annotations and actual page content. Specifically, … Read more
Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link Tag Attributes is an HTML attribute that can be used to communicate data to the browser and search engines about linked resources relevant to the … Read more
Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more
