Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online users reporting that they expect websites to load in three seconds or less. Google sets the bar even higher, requiring a … Read more
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to guide the policy for planning any link building campaigns. … Read more
The devil is in the details — and when it comes to the contract, that age-old parable might as well be set in stone. In ordеr to avoid lеgal complications, and all other sorts of hiccups, businеssеs nееd to make sure that everything concerning contracts is accurate and in ordеr. Contract lifecycle management – CLM … Read more
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search experts Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Marketing … Read more
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine … Read more
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss … Read more
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so critical that it can pay dividends to your site’s page experience metrics (and your user’s satisfaction) as a result. In 2021, the average time it … Read more
