The Shift To Zero-Click Searches: Is Traffic Still King?

The Shift To Zero-Click Searches: Is Traffic Still King?

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024. This trend will continue … Read more

Is Content The King In Modern SEO?

Is Content The King In Modern SEO?

With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy? How do you ensure your content meets the latest search standards? On May 25, I moderated a webinar with Carlos Meza, President and CEO of Crowd Content. Meza shared what it takes to form an effective content … Read more

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