With the rise in ecommerce, we live in a borderless world. Someone sitting on one side of the world could be shopping with a business on the other. This is cool until businesses encounter language barriers that stunt their growth in global markets. Very few people in China can speak English. So, if your business … Read more
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences … Read more
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and multinational sites, the amount of work not only increases due to the number of websites but also expands in order to coordinate effective activities and … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
![How To Use Multilingual Localization To Extend Your Reach [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/How-To-Use-Multilingual-Localization-To-Extend-Your-Reach-Podcast.jpg "How To Use Multilingual Localization To Extend Your Reach [Podcast]")
Multilingual Mastery: Amplifying Your Business Reach Through Localization Have you wondered how to expand your business’ reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of … Read more
Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language. On the other hand, they help businesses maximize their reach and engagement with global audiences. But that’s not all! By implementing the best technical SEO practices, businesses can unlock a treasure trove of greater benefits. For instance, strategic optimization … Read more
