“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope … Read more
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/first-party-data-strategy.webp.webp "How to Nail First-Party Data Strategy According to a Google")
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is … Read more
![Businesses Still Can't Nail Effective Communication [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/business-communication.jpgkeepProtocol.jpeg "Businesses Still Can't Nail Effective Communication [New Data]")
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with … Read more
