What’s Draining Your PPC Budget and How to Stop It [Webinar]

What’s Draining Your PPC Budget and How to Stop It [Webinar]

You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For many businesses, the problem isn’t the ad. It’s what happens after the click. Where PPC Performance Falls Apart Missed calls. Slow follow-ups. Confusing handoffs between … Read more

Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?

Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?

Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for. When the ripple effects hit, they often show up first in your performance metrics. This month’s Ask … Read more

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person … Read more

Breaking Into New Markets With PPC: Key Considerations

Breaking Into New Markets With PPC: Key Considerations

Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion  in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new … Read more

The 8 Most Important PPC KPIs You Should Be Tracking

The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more

SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO Vs. PPC: What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more

Navigating The Complexities Of International PPC Working With Agencies

Navigating The Complexities Of International PPC Working With Agencies

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid media at large enterprises or multi-location brands, international PPC isn’t just a scale problem. It’s a coordination and consistency problem. You’re not just launching more … Read more

The 8 Most Important PPC KPIs You Should Be Tracking

The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more

SEO Vs. PPC: What’s The Best Strategy For Your Business?

SEO Vs. PPC: What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more

Ask A PPC: How Much Should PPC Management Cost?

Ask A PPC: Should I Pause My Expanded Text Ads

There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors That Influence PPC Management Costs Here are key factors that determine how much you should expect to pay: Vendor Experience Level: Seasoned experts often charge … Read more

Ecommerce PPC Challenges & Strategies For Second-Hand Retailers

Ecommerce PPC Challenges & Strategies For Second-Hand Retailers

The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. … Read more

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

How To Plan PPC Campaigns For SaaS Marketing & Think Strategically

Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

Ask A PPC: Should I Pause My Expanded Text Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel

 This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. … Read more

3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)

3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling … Read more

Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?

Ask A PPC: Should I Pause My Expanded Text Ads

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google … Read more

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