If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more
Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid media at large enterprises or multi-location brands, international PPC isn’t just a scale problem. It’s a coordination and consistency problem. You’re not just launching more … Read more
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors That Influence PPC Management Costs Here are key factors that determine how much you should expect to pay: Vendor Experience Level: Seasoned experts often charge … Read more
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. … Read more
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is … Read more
![[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/SEO-PPC-How-To-Unlock-Hidden-Conversion-Sources-In.png "[SEO & PPC] How To Unlock Hidden Conversion Sources In")
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. … Read more
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling … Read more
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google … Read more
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To … Read more
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more
As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their place, the digital era has opened up incredible new ways to reach local audiences and drive foot traffic, thanks to PPC … Read more
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal. Source link
