Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep … Read more
Joost de Valk, the creator of Yoast SEO plugin, has created a new (and free) plugin for solving a site architecture problem that can silently diminish a website’s ability to rank. Site Architecture Site architecture is an important SEO factor because a well-organized website with clear navigation helps users quickly get to the content and … Read more
In a recent Google Search Central SEO office-hours hangout, a question was submitted to Google’s Search Advocate John Mueller asking if it’s a bad for a website to be dependent on JavaScript for basic functionality. Might this have a negative effect on Googlebot when it comes to crawling and indexing? Mueller observed that it’s probably … Read more
