I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of … Read more
Video content strategies are a go-to solution for companies looking to attract their audience quickly. Every professional would love to afford a great ad that will memorably show their services. But at what cost? While top-tier companies allocate a hefty budget to their marketing teams, smaller companies, and startups may wonder if they would ever … Read more
While search engine optimization (SEO) and content marketing are complex and always changing, video remains constant in its ability to be a major traffic source. Video ranks among the most accessible forms of content to potential buyers. And integrating video marketing into your online marketing increases the chances that you’ll make the first page of … Read more
Scaling up. Doing things on a grander scale, ramping up productivity and output. Seeing quicker results and being able to charge more. What’s not to like? Automation is the word on every SEO pro’s lips. How and what can we automate to unlock far greater growth? For me, one area is consistently underappreciated: the importance … Read more
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. … Read more
