Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more
The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve spent a ton of time interviewing candidates lately. Separating the good candidates from the bad can seem like a daunting task. How do you ensure … Read more
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are far-reaching: increasing brand awareness, attracting more traffic, gaining leads, building trust with their audience, and ultimately boosting sales and revenue. But you can’t jump into … Read more
We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. … Read more
We all have job interview horror stories. These experiences occur on both sides of the equation. Sometimes we’re in the hot seat, fielding absurd questions from an overzealous interviewer. Other times, we’re the ones asking the questions and end up making cringe-inducing mistakes. Many of these problems stem from the historical structure of job interviews. … Read more
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS, and JavaScript. In addition to that, a good technical SEO should know the fundamental … Read more
